Breaking News

Hydra Collection

April 11, 2007

ISO’s new Hydra Collection was developed with a self-adjusting formula to penetrate deep into the hair shaft where moisture is needed, to leave the hair cuticle smooth and supple without weighing it down. Hydra Cleanse gently cleanses, hydrates and strengthens hair with moisture-balancing humectants and fatty acid conditioners that leave hair soft and silky. A special blend of high and low molecular weight cationic conditioners smooth damaged hair and enhance wet and dry conditioning. Hydra Condition deeply moisturizes to leave dry, coarse and chemically-treated hair soft and full of body. UV protectants shield hair from the sun’s damaging rays to further protect it. Hydra Moisture Crème is a leave-in treatment to restore moisture and protect dry, dehydrated hair and contains rich humectants, lecithin, to replace lost moisture, improve movement and elasticity, anti-static resins to calm frizz and static and special silicones to protect during heat styling.

More info: www.isohair.com.
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.