ISO’s new Hydra Collection was developed with a self-adjusting formula to penetrate deep into the hair shaft where moisture is needed, to leave the hair cuticle smooth and supple without weighing it down. Hydra Cleanse gently cleanses, hydrates and strengthens hair with moisture-balancing humectants and fatty acid conditioners that leave hair soft and silky. A special blend of high and low molecular weight cationic conditioners smooth damaged hair and enhance wet and dry conditioning. Hydra Condition deeply moisturizes to leave dry, coarse and chemically-treated hair soft and full of body. UV protectants shield hair from the sun’s damaging rays to further protect it. Hydra Moisture Crème is a leave-in treatment to restore moisture and protect dry, dehydrated hair and contains rich humectants, lecithin, to replace lost moisture, improve movement and elasticity, anti-static resins to calm frizz and static and special silicones to protect during heat styling.