Sales of natural/organic personal care continues to show the highest growth of all health and wellness categories at 24%. Sales increased from $4.9 billion in 2005 to over $6 billion in 2006 and are expected to more than double to $15 billion by 2011 according to The Natural Marketing Institute’s (NMI) annual Health Wellness Trends Database (HWTD) research study, conducted in 2006 among 5,800+ U.S. households. Based on consumer spending by product segment, consumer penetration/usage trends, and projected data, industry retail dollars for 2006 (and growth versus 2005) have natural/organic personal care projected to reach about $6 billion, which is 24% growth.
“The continued proliferation and convergence of health and wellness across many consumer packaged goods has created a critical mass that now reaches a majority of consumers,” said Steve French, NMI managing partner. “The role of nutrition is now a driving force to many, which is being extended to notions of purity, functionality, sustainability and disease prevention, among others.”
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