Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue February 2015
 •  Cuba & Cosmetics  •  Lauder's Wild for Spokesmodel  •  BASF Optimistic About 2015  •  Kevin Murphy Adds Color  •  Christian Louboutin Opens Beauty Boutique
Print

Industry Shows Impressive Growth of 15%



Published April 11, 2007
Related Searches: organic care marketing household
Post a comment
Sales of natural/organic personal care continues to show the highest growth of all health and wellness categories at 24%. Sales increased from $4.9 billion in 2005 to over $6 billion in 2006 and are expected to more than double to $15 billion by 2011 according to The Natural Marketing Institute’s (NMI) annual Health Wellness Trends Database (HWTD) research study, conducted in 2006 among 5,800+ U.S. households. Based on consumer spending by product segment, consumer penetration/usage trends, and projected data, industry retail dollars for 2006 (and growth versus 2005) have natural/organic personal care projected to reach about $6 billion, which is 24% growth.

“The continued proliferation and convergence of health and wellness across many consumer packaged goods has created a critical mass that now reaches a majority of consumers,” said Steve French, NMI managing partner. “The role of nutrition is now a driving force to many, which is being extended to notions of purity, functionality, sustainability and disease prevention, among others.”

More info: www.NMIsolutions.com.


blog comments powered by Disqus