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Noveon Personal Care: Vivian Tajan Pohl, Alan Suares and Anu Desikan

April 11, 2007

Noveon Personal Care:
The personal care group of The Lubrizol Corporation’s Specialty Chemicals Segment, Noveon, announced several personnel changes.

Vivian Tajan Pohl joined Noveon in Mexico as sales manager. She is responsible for managing the sales team and growing Noveon’s personal care and pharmaceuticals business in Latin America and Mexico. Ms. Pohl has more than 20 years of experience in the cosmetics and pharmaceutical industry in Latin America.

Previously, she worked for ISP in Brazil and Mexico as well as for major cosmetics companies O’Boticario and Natura. She has degrees in biochemistry and pharmaceutical science from the University of São Paulo in São Paulo, Brazil.

Alan Suares was promoted to global technical service and applications manager for Noveon’s personal care business. He is responsible for personal care technical service and applications worldwide and for managing the North America personal care applications and technical service group. Previously, he managed applications and technical service for the company’s personal care product area, located at Noveon’s headquarters in Brecksville, OH.

Mr. Suares has 30 years of experience in the personal care industry, including managing domestic and international product development and support with such companies as Unilever Home and Personal Care, Elizabeth Arden, Chesebrough-Pond’s and Carter-Wallace.

He earned a BS in biology and chemistry from Elmira College, Elmira, New York. He was also a 2006 recipient of Noveon’s prestigious Winners’ Circle Award.

Anu Desikan joined Noveon’s personal care group as hair and skin care marketing manager. She is responsible for researching market needs, identifying consumer and technology trends, assessing the best fits for Noveon’s technology, analyzing technology gaps and evaluating competition. She transferred to Noveon from Lubrizol’s Lubricant Additives segment, where she was a market development manager in the commercial development group.

Prior to joining Lubrizol, Ms. Desikan was a product manager at Invacare Corporation with responsibility for multiple product lines, and a product development manager for Procter & Gamble’s Pampers baby care brand. She has experience conducting quantitative and qualitative research to identify consumer needs, targeting market segments, developing product positioning, formulating products and conducting competitive analyses.

Ms. Desikan has an MBA from Xavier University and a BS in chemical engineering from Pennsylvania State University, from which she graduated with honors.
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