The Procter & Gamble Company won a jury trial last month in Federal District Court in Salt Lake City, UT, against four Amway distributors for spreading false rumors about the company to advance their own business. P&G was awarded $19.25 million. “This is about protecting our reputation,” said Jim Johnson, P&G’s chief legal officer. “We will take appropriate legal measures when competitors unfairly undermine the reputation of our brands or our company.”
In related moves last year, P&G took legal action against several companies for infringement of trade dress and trademarks, as well as false advertising relating to P&G brands in the feminine, oral and beauty care businesses.