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Secret Clinical Strength Anti-Perspirant/Deodorant

April 11, 2007


Secret launched Secret Clinical Strength Anti-Perspirant/Deodorant last month to address the needs of consumers wanting prescription-strength wetness protection. The product features a patented triple-action technology that provides three unique layers of protection comprised of clinically-proven prescription strength wetness protection, odor-fighting capsules to ensure the clean, fresh scent lasts throughout the day and skin soothing conditioners. In addition, Secret Clinical Strength is specially formulated for nighttime application, when the body is most receptive to forming a strong barrier against perspiration.

According to Procter & Gamble, nearly 23% of women today perceive themselves as “heavy sweaters,” and this can often lead to feelings of embarrassment and discomfort among females, especially teenagers. As a result, women may limit their activities and place unnecessary boundaries on themselves to avoid these feelings. Secret Clinical Strength Anti-Perspirant/Deodorant is now available nationwide and comes in two advanced solid scents: Light and Fresh and Powder Protection.

More info: www.pg.com.

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