Breaking News

Secret Clinical Strength Anti-Perspirant/Deodorant

April 11, 2007


Secret launched Secret Clinical Strength Anti-Perspirant/Deodorant last month to address the needs of consumers wanting prescription-strength wetness protection. The product features a patented triple-action technology that provides three unique layers of protection comprised of clinically-proven prescription strength wetness protection, odor-fighting capsules to ensure the clean, fresh scent lasts throughout the day and skin soothing conditioners. In addition, Secret Clinical Strength is specially formulated for nighttime application, when the body is most receptive to forming a strong barrier against perspiration.

According to Procter & Gamble, nearly 23% of women today perceive themselves as “heavy sweaters,” and this can often lead to feelings of embarrassment and discomfort among females, especially teenagers. As a result, women may limit their activities and place unnecessary boundaries on themselves to avoid these feelings. Secret Clinical Strength Anti-Perspirant/Deodorant is now available nationwide and comes in two advanced solid scents: Light and Fresh and Powder Protection.

More info: www.pg.com.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017