Breaking News

U.S. Demand for Wipes To Reach $2.2 Billion

April 11, 2007

A spate of new product introductions and further segmentation of the market propelled demand for wipes in the U.S., which is forecast to increase 6.1% a year to $2.2 billion in 2011. The number and variety of wipes on the market continue to multiply, with companies competing to rapidly introduce new products that open or create entirely new market sectors ahead of their competitors. These and other trends are presented in Wipes, a new study from The Freedonia Group, Inc., a Cleveland, OH-based industry market research firm.

Convenience and innovation will remain driving forces in the relatively new consumer market, with household cleaning, facial, hand and body, and a number of other, small volume consumer wipes projected to register the strongest growth. Though baby wipes will remain the top seller, demand for these products will continue to advance more slowly than most other types due to market maturity and continued replacement by newer, task-specific wipes in non-diaper applications.

Following the lead of the consumer market, new product innovations and expanding applications will drive demand for wipes in the industrial market. Manufacturing and health care will remain the largest segments of this market, with special purpose products such as clean room and surface preparation wipes, as well as personal bathing wipes, projected to grow the fastest.

More info: www.freedoniagroup.com.
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.