Convenience and innovation will remain driving forces in the relatively new consumer market, with household cleaning, facial, hand and body, and a number of other, small volume consumer wipes projected to register the strongest growth. Though baby wipes will remain the top seller, demand for these products will continue to advance more slowly than most other types due to market maturity and continued replacement by newer, task-specific wipes in non-diaper applications.
Following the lead of the consumer market, new product innovations and expanding applications will drive demand for wipes in the industrial market. Manufacturing and health care will remain the largest segments of this market, with special purpose products such as clean room and surface preparation wipes, as well as personal bathing wipes, projected to grow the fastest.
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