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A Growing North American Presence

May 2, 2007

As interest in food-grade and vegetable-based materials grows, the company has opened a North American office to offer direct sales and support to the cosmetic industry in the region.

“We can offer our customers a fully reliable supply chain. We source these materials from beginning to end—we don’t use distributors,” explained John O’Keefe, director of Lipids for Care, North America, AAK USA, which is based in Newark, NJ.

Some of the newest personal care ingredients from AAK include Lipex Shea WL, a light, liquid ester that imparts good spreading and caring properties to skin care products. For shower and bath products, AAK launched Lipex Shea Betaine, which has good viscosity-building and foaming properties and new Lipex Shea Q is a cationic surfactant that imparts anti-static properties, improves hair gloss and boosts combing properties.

According to Mr. O’Keefe, AAK’s vegetable oils are unique to the industry in that they have high oxidative stability, can improve the shelf life of products and are gently processed to protect the efficacy of tocopherols and other active ingredients.

“We preserve the bioactivity of the oil and improve the functionality, stability and quality of the material,” he insisted.

With a new U.S. office in New Jersey; a stable, global supply of raw materials and innovative processing techniques, AAK executives insist that the company is well positioned to remain a leading player as demand for vegetable oils continues to grow in the global personal care market.
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