GERMANY: More than 51,000 visitors from 47 countries attended the Beauty International Düsseldorf trade fair to view the latest in cosmetics, nail and food care, wellness, permanent makeup and sun care. The event, which took place in March at the fairgrounds in Düsseldorf, Germany, included more than 1000 exhibitors.
Wellness was a topic at Beauty International Dusseldorf. “The treatment worlds and the special exhibition were an absolute visitor magnet. We never had as much interest as this year. We were surprised how many visitors interested in investing were attending the event,” said Lutz Hertel of the German Wellness Association.
The next Beauty International Düsseldorf will be held March 7–9, 2008 in Düsseldorf. More info: Düsseldorf North America, Tel: (312) 781-5180; E-mail: firstname.lastname@example.org; Website: www.mdna.com.