InnerEffect products contain lipids and proteins in different concentrations, adjusted by segment and product, to support various hair needs. There are five in-salon services by InnerEffect with preset formulas and an unlimited number of custom mixes available. ReSoft & Color Live services provide smoothness, moisturizing and conditioning from within with active color protection; RePower & Color Live services provide volume, strength and structure from within with active color protection. For the home care products, the RePower & Color Live system features regeneration technology, which provides weak or limp hair with strength, fullness and color protection. More info: www.goldwellusa.com.