Breaking News

InnerEffect

May 2, 2007

Goldwell takes hair hues to a higher level with InnerEffect, a new salon treatment that caters to color-treated locks. The formula’s active protection system boasts instant results as well as long-lasting effects. Color-treated hair receives optimum fade protection through a combination of UV filters and antioxidants.
InnerEffect products contain lipids and proteins in different concentrations, adjusted by segment and product, to support various hair needs. There are five in-salon services by InnerEffect with preset formulas and an unlimited number of custom mixes available. ReSoft & Color Live services provide smoothness, moisturizing and conditioning from within with active color protection; RePower & Color Live services provide volume, strength and structure from within with active color protection. For the home care products, the RePower & Color Live system features regeneration technology, which provides weak or limp hair with strength, fullness and color protection. More info: www.goldwellusa.com.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.