Breaking News


May 2, 2007

Goldwell takes hair hues to a higher level with InnerEffect, a new salon treatment that caters to color-treated locks. The formula’s active protection system boasts instant results as well as long-lasting effects. Color-treated hair receives optimum fade protection through a combination of UV filters and antioxidants.
InnerEffect products contain lipids and proteins in different concentrations, adjusted by segment and product, to support various hair needs. There are five in-salon services by InnerEffect with preset formulas and an unlimited number of custom mixes available. ReSoft & Color Live services provide smoothness, moisturizing and conditioning from within with active color protection; RePower & Color Live services provide volume, strength and structure from within with active color protection. For the home care products, the RePower & Color Live system features regeneration technology, which provides weak or limp hair with strength, fullness and color protection. More info:
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