Breaking News

Joico Silk Result Straight Smoother

May 2, 2007

Joico Silk Result Straight Smoother protects hair from damage for long-lasting softness. This blow-dry crème by Joico locks in moisture and bans humidity, infusing shine and a silky finish. Use with flat irons to prevent damage for long-lasting, silky straight results or use with curling irons and hot rollers for frizz-free, soft curl definition.

Naturally occurring silk amino acids bathe the hair, sealing each strand to prevent dehydration. Serine, glycine and alanine work with Joico’s exclusive traimine complex to reconstruct the hair from the inside out. This exclusive blend of amino acids, which are the building blocks of healthy hair, penetrate and nourish to leave all hair types gloriously gorgeous. Silk silicone and hydrolyzed silk proteins in this 5.4fl oz. crème smooth unruly surface strands to add brilliant shine and depth. More info: www.joico.com.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level