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Kemira’s TRI-K Acquisition Expands Personal Care Position

May 2, 2007

Kemira will acquire TRI-K Industries and its Maybrook subsidiary, the company announced last month. A purchase price was not disclosed. The move makes TRI-K the North American headquarters for Kemira’s cosmetics business, according to company officials. At the same time, it greatly expands Kemira’s offerings to the cosmetics industry, which, prior to this acquisition, had been limited to titanium dioxide. Kemira will reinforce and build up the TRI-K distribution network, said Ben Blinder, director of marketing, TRI-K. “We will maintain and reinforce these partnerships and promote these products.”

Following the acquisition, Kemira will add more employees, laboratory space and resources, explained Mr. Blinder.

In fact, the company just appointed Salvador Pliego as its new director of business development. Mr. Pliego is an industry veteran who has worked for Procter & Gamble and Beauty Avenues.

TRI-K Industries Inc. is a distributor and producer of specialty ingredients to the cosmetics and personal care markets. Headquartered in New Jersey, with additional operations in Massachusetts, TRI-K currently employs 50 people and recorded consolidated revenue of approximately $20 million in 2006.

“This acquisition provides Kemira Specialty with an excellent platform to expand its cosmetics business,” said Pekka Ojanpää, president of Kemira Specialty. “Kemira Specialty is one of the leading suppliers of titanium dioxide products for the cosmetics industry and through TRI-K we can expand our offering especially in skin care and hair care. Furthermore, we will strengthen our presence in North America through the addition of TRI-K’s extensive sales and distribution network.”

This isn’t the first time that TRI-K and Kemira have worked together. A year ago, Kemira acquired Ifac, which had teamed up with TRI-K a decade ago to form New Paradigm Technologies.
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