Breaking News

P&G Dominates List of Successful New Products

May 2, 2007

Gillette hasn't lost its edge since being acquired by Procter & Gamble. The company's Fusion shaving line was the top new product launch in 2006 in the non-food category, according to Information Resources, Inc.’s 2006 New Product Pacesetters ranking of the year’s most successful new consumer packaged goods. The top 10 brands include: Gillette Fusion men’s shaving products, Tide with Febreze laundry detergent, Scott Extra Soft toilet tissue, Tide Coldwater laundry detergent, All Small & Mighty concentrated laundry detergent, Huggies Pull-Ups with Wetness Liner training pants, Jergens Natural Glow moisturizer, Zantac 150 antacid tablets, Pantene Pro-V Expressions hair care and Gillette Venus Vibrance & Disposables women’s razors.

Focus on eco-friendly benefits is expected to grow significantly as a rising number of consumers seek environmentally-friendly products (biodegradable, non-toxic, chlorine-free and petroleum-free) and packaging (biodegradable, re-usable or made from recycled materials), according to IRI. Premium products will also strike a chord with baby boomers who will likely spend their discretionary income not only on premium food and beverages, but also on premium non-foods including healthcare and cleaning products. More info: www.infores.com
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?