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P&G Dominates List of Successful New Products

Published May 2, 2007
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Gillette hasn't lost its edge since being acquired by Procter & Gamble. The company's Fusion shaving line was the top new product launch in 2006 in the non-food category, according to Information Resources, Inc.’s 2006 New Product Pacesetters ranking of the year’s most successful new consumer packaged goods. The top 10 brands include: Gillette Fusion men’s shaving products, Tide with Febreze laundry detergent, Scott Extra Soft toilet tissue, Tide Coldwater laundry detergent, All Small & Mighty concentrated laundry detergent, Huggies Pull-Ups with Wetness Liner training pants, Jergens Natural Glow moisturizer, Zantac 150 antacid tablets, Pantene Pro-V Expressions hair care and Gillette Venus Vibrance & Disposables women’s razors.

Focus on eco-friendly benefits is expected to grow significantly as a rising number of consumers seek environmentally-friendly products (biodegradable, non-toxic, chlorine-free and petroleum-free) and packaging (biodegradable, re-usable or made from recycled materials), according to IRI. Premium products will also strike a chord with baby boomers who will likely spend their discretionary income not only on premium food and beverages, but also on premium non-foods including healthcare and cleaning products. More info: www.infores.com

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