Breaking News

P&G Dominates List of Successful New Products

May 2, 2007

Gillette hasn't lost its edge since being acquired by Procter & Gamble. The company's Fusion shaving line was the top new product launch in 2006 in the non-food category, according to Information Resources, Inc.’s 2006 New Product Pacesetters ranking of the year’s most successful new consumer packaged goods. The top 10 brands include: Gillette Fusion men’s shaving products, Tide with Febreze laundry detergent, Scott Extra Soft toilet tissue, Tide Coldwater laundry detergent, All Small & Mighty concentrated laundry detergent, Huggies Pull-Ups with Wetness Liner training pants, Jergens Natural Glow moisturizer, Zantac 150 antacid tablets, Pantene Pro-V Expressions hair care and Gillette Venus Vibrance & Disposables women’s razors.

Focus on eco-friendly benefits is expected to grow significantly as a rising number of consumers seek environmentally-friendly products (biodegradable, non-toxic, chlorine-free and petroleum-free) and packaging (biodegradable, re-usable or made from recycled materials), according to IRI. Premium products will also strike a chord with baby boomers who will likely spend their discretionary income not only on premium food and beverages, but also on premium non-foods including healthcare and cleaning products. More info: www.infores.com

blog comments powered by Disqus
  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 8, 2016
    Nova Scotia Fisherman manufactures a boatload of products that incorporate sea kelp and a raft of other natural ingredients.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016