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Bond No. 9

June 11, 2007

Bond No. 9 decided to capture the essence of Coney Island and turn it into an eau de parfum. Intrigued by the vintage allure of this century-old fantasy-land with its honky-tonk chic, Mermaid Parade, incomparable hotdog haven (Nathan’s Famous) fronting the Atlantic Ocean along Brooklyn’s southernmost edge, Bond No. 9’s Coney Island celebrates the amusement park’s future revival.

Coney Island, in its early 20th century heyday, was a playground that set a fevered, frantic pace, while its bathing pavilions were more like phantasmagorical gilded palaces that shimmered in the air. Not to forget the raucous nightspots, Bond No. 9’s Coney Island conjures up both the magical history and the reawakening of this beachfront paradise. Combined in this contemporary gourmand delight are the sugar-cool notes of margarita mix, hypnotically seductive chocolate and caramel, plus cedarwood. The high-voltage blue bottle recalls the Coney Island’s expanse of sea and sky, while the contrasting gold neck evokes the thousands of electric lights that once lit up its night sky.

Bond No. 9’s Coney Island debuts this month and is sold at all four Bond No. 9 stores, at selected branches of Saks Fifth Avenue, and at Harvey Nichols, Harrods, Paris Gallery and Lane Crawford. Besides being available in its 3.4 oz. artist-designed superstar bottle and box presentation ($180), 1.7oz travel size ($125), Coney Island may be purchased by the ounce ($40), either in a 2oz. basic spray flacon with gilt honeycomb cap ($25) or in our unique vintage or art bottles, featured in a wide variety of designs ($60-$200).

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