Breaking News

DermaQuest Skin Therapy

June 11, 2007

DermaQuest Skin Therapy attributes successful sales to The Vyant group marketing agency for branding and packaging re-design. The Vyant Group integrated strategy, branding and package manufacturing to streamline Dermaquest’s approach.

Dermaquest, a high-end clinical skin care product line utilized each of Vyant’s capabilities from initial strategy to projects such as developing marketing literature to packaging and web design. It made the product line more relatable to dermatologists and physicians.

Dermaquest re-launched with a new brand identity and introduced updated products to the market in the fourth quarter of 2006. The process took approximately six months.
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.