Breaking News

Ecru New York Expands To Asia

June 11, 2007

CHINA: Prestige hair care collection Ecru New York is expanding its presence to the Asian salon market with a new distribution partner in Taipei, Taiwan. The Salon Exchanges International Company, Ltd., a six-year-old company, will distribute Ecru New York products.

“ECRU New York’s partnership with Salon Exchanges International brings the brand one step closer to recognizing its goal of becoming a truly global brand. In 2007 Ecru New York plans to take on distribution partners in South Africa, Italy, Spain and Costa Rica,” said Carmen DePasquale, founder of Ecru New York.

Olivia Hung, business development manager at Salon Exchanges International, will oversee distribution of Ecru New York products for the company. Salon Exchanges International houses an educational facility for professional hair stylists called 4 Zoom Hair Academy.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?