The lineup, which will include a foaming cleanser, a clarifying toner and a facial scrub, will launch at retail, drug chains and mass merchants this August. Support will include print, internet and exposure at trendy events. Price points will range from $4-$20. Aquafina Advanced Hydration RX will be the first brand available at national chains that uses “QuSomes” technology, said to be ideal for absorption.
Charles Riotto, president at International Licensing Industry Merchandisers Association, New York, said about the new line “People associate Aquafina with purity which is the type of thing consumers would look for in facial cleansers.”