Breaking News

Aquafina Taps Into Skin Care Market With Beauty Line

June 11, 2007

The company with the tagline “make your body happy” is planning to do so in an entirely novel way. Aquafina, the PepsiCo-owned bottled water brand, is planning a foray into the health and beauty segment with Aquafina Advanced Hydration RX, a 10-SKU skincare line from licensee Added Extras.

The lineup, which will include a foaming cleanser, a clarifying toner and a facial scrub, will launch at retail, drug chains and mass merchants this August. Support will include print, internet and exposure at trendy events. Price points will range from $4-$20. Aquafina Advanced Hydration RX will be the first brand available at national chains that uses “QuSomes” technology, said to be ideal for absorption.

Charles Riotto, president at International Licensing Industry Merchandisers Association, New York, said about the new line “People associate Aquafina with purity which is the type of thing consumers would look for in facial cleansers.”
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.