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Blyth Sells Home Fragrance Business to MVP

Published June 11, 2007
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Multi-channel designer and marketer of home fragrance products, Blyth, Inc., announced that is has sold certain assets associated with its North American mass channel home fragrance business, Blyth HomeScents International — North America (BHI) to MVP, Inc., a designer, manufacturer, and marketer of private label candles and home fragrance products to mass retailers.

Included in the sale are assets including the Memphis, TN. distribution facility and Bentonville, AR. operations. Blyth, headquartered in Greenwich, CT, will retain all other offices, facilities, assets and employees associated with its wholesale candle manufacturing and distribution. The company continues to manufacture and market Colonial Candles through its premium Midwest business.

More info: www.blyth.com.

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