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HCT Launches Reverse Click Applicators

June 11, 2007

HCT’s Reverse Click range is suitable not only for color cosmetics, but also the growing cosmeceutical and skin care sectors, where product specific functionality and pack ingenuity are key to encouraging customer sales. Reverse Click is dispensed in a controlled dose by twisting the collar below the tip.

The cool sensation of the applicator glides seamlessly and effortlessly across the eyes, lips or cheeks ensuring a precise application every time from the crystal clear PCTA vial.

The Reverse Click pen is also initially available with a TPE sculpted tip specifically designed for lip application. There are an infinite number of tip options available as either stock or custom solutions.

To fit the specifics of an increasingly segmented market place the first two variants of these new generation solutions are available beginning this month, and further applications in development include the steel tip on standard tottles and tubes, which are protected by worldwide utility patents.

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