Breaking News

John Paul Mitchell Systems Introduces New Look for Paul Mitchell Line

June 11, 2007

Officially launching in July, John Paul Mitchell Systems introduces a new packaging look for the brand. The update was instituted to create a new design that facilitates the retail and shopping process for consumers, stylists and owners. The new look accomplishes three objectives—to rejuvenate the look to fall more in step with contemporary sensibility, to ease identification of product categories such as Color Care, Moisture or Extra-Body with the use of color-coding and to organize every product in the line within a category.

“The Paul Mitchell packaging has been, and will always be based on functionality and simplicity. With a new streamlined design, it echoes the brands’ professionalism and purpose with a fresh, clean sensibility,” said Nanette Bercu, senior vice president and creative director for John Paul Mitchell Systems.

The company hopes to increase take home sales, gain shelf space and acquire new users with the new package design.
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.