Breaking News

L’Oréal Expands Hair Care Empire with PureOlogy

June 11, 2007

L’Oréal USA recently announced that it has acquired PureOlogy Research LLC, a luxury American brand sold through hairdressers in the professional hair care market. PureOlogy’s sales in the past 12 months were $57 million.

Based in Irvine, Calif., PureOlogy was founded by hairdresser Jim Markham. The brand is notable for its range of highly concentrated sulfate free shampoos with Anti Fade Complex.

“We are delighted to be acquiring PureOlogy, which enjoys a remarkable reputation with American hairdressers,” said Laurent Attal, president and chief executive officer of L’Oréal USA, in a statement to the press. “With its very original approach, PureOlogy will allow our professional products division to strengthen even further its position in the top end hairdressing salons where the brand has a strong potential.”
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.