Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2014
 •  Personnel Changes at Energizer  •  Avon Launches Color Cosmetics  •  The Honest Co. Closes Financing Round  •  Oral-B Touts Made in USA Status  •  Walgreens Partners With NeoCell
Print

L’Oréal Expands Hair Care Empire with PureOlogy



Published June 11, 2007
Related Searches: america salon officer care
Post a comment
L’Oréal USA recently announced that it has acquired PureOlogy Research LLC, a luxury American brand sold through hairdressers in the professional hair care market. PureOlogy’s sales in the past 12 months were $57 million.

Based in Irvine, Calif., PureOlogy was founded by hairdresser Jim Markham. The brand is notable for its range of highly concentrated sulfate free shampoos with Anti Fade Complex.

“We are delighted to be acquiring PureOlogy, which enjoys a remarkable reputation with American hairdressers,” said Laurent Attal, president and chief executive officer of L’Oréal USA, in a statement to the press. “With its very original approach, PureOlogy will allow our professional products division to strengthen even further its position in the top end hairdressing salons where the brand has a strong potential.”


blog comments powered by Disqus