L’Oréal USA recently announced that it has acquired PureOlogy Research LLC, a luxury American brand sold through hairdressers in the professional hair care market. PureOlogy’s sales in the past 12 months were $57 million.
Based in Irvine, Calif., PureOlogy was founded by hairdresser Jim Markham. The brand is notable for its range of highly concentrated sulfate free shampoos with Anti Fade Complex.
“We are delighted to be acquiring PureOlogy, which enjoys a remarkable reputation with American hairdressers,” said Laurent Attal, president and chief executive officer of L’Oréal USA, in a statement to the press. “With its very original approach, PureOlogy will allow our professional products division to strengthen even further its position in the top end hairdressing salons where the brand has a strong potential.”