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Murad Exclusively Partners With Cathay Pacfic Airways

June 11, 2007

CHINA: Business class passengers onboard Cathay Pacific Airways departing Hong Kong will receive his and hers Murad in-flight amenity kits designed to revitalize skin inside and out. Air travel can leave skin tight and dehydrated, and Murad products are the solution to preventing in-flight skin damage and enable jet-setters to arrive with spa-soft skin.

This is the first airline partnership opportunity for Murad.

“The only lines travelers should worry about are standing in them, and not showing up their face,” said Dr. Howard Murad, associate clinical Professor of Medicine at the Geffen School of Medicine, UCLA and Founder of Murad, Inc.

“Flying across the globe can take a toll on skin, leaving it parched from the desert-like cabin air, causing skin to feel tight, dehydrated and look aged and dull.”

The three-part amenity kit is the traveler’s secret weapon to locking in moisture throughout the flight and after arrival. The women’s amenity kit includes Essential-C Night Moisture, Essential-C Eye Cream SPF 15 and Soothing Skin & Lip Therapy to provide ultimate complexion comfort.

The men’s amenity kit includes Hydrating Toner, Cellular Replenishing Serum and Soothing Skin & Therapy, and is designed to be a three-part process.
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