Breaking News

New Packaging Design For Henkel Premium

June 11, 2007

GERMANY: This year marks the 100th anniversary of Persil, which is billed as the first self-acting detergent. Today, Persil from Henkel is available in approximately 60 countries. Moreover, the quality for which Persil is known is also available under local brand names such as Le Chat marketed in France, Wipp in Spain or Dixan in Italy, Greece and Cyprus. Now, this centennial year is to see the largest relaunch in Persil’s history. The premium detergent brands of Henkel are to be given a new, significantly more modern design.

For its 100th birthday, Persil is getting a thorough makeover and is about to undergo the biggest relaunch in its history. Persil is now available in Germany as “better than ever.” This claim is also to be visualized by a new, more modern and also more emotionally appealing look, which will be applied in all of western Europe. The national premium products of the family such as Le Chat in France, Wipp in Spain or Dixan in Italy, Greece and Cyprus will be adopting this new brand identity.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.