Breaking News

P&G Rolls Out Double Duty Detergents

June 11, 2007

The Procter & Gamble Company announced that beginning in September, it would convert its entire portfolio of liquid laundry detergents to a “2X” concentrated formulation.

The move will mean a full replacement of the company’s liquid laundry detergent lineup with a new “2X” or 50% compacted version, and will include the brands Tide, Gain, Cheer, Era and Dreft. The company will begin the North American rollout of the new compacted detergents in the Southern U.S. and Puerto Rico in September 2007 and will complete the full conversion by April 2008 in the Northeast and Canada.

More info: www.pg.com.
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.