Breaking News

Tenth Annual 2007 Brand Keys Customer Loyalty Engagement Index

June 11, 2007

For the first time in a decade, customer loyalty and engagement expectations have leveled off in each of the 55 categories tracked in the tenth annual 2007 Brand Keys Customer Loyalty Engagement Index, from Brand Keys, Inc., www.brandkeys.com.

Differentiation is being based more on emotional engagement and less on rational product and service attributes. For instance four drivers that affect purchases and loyalty are appearance, durability, efficacy and ease of use. Consumers may be willing to settle for less in some areas, but they expect more and better personal outcomes. Emotional elements as significant contributors to loyalty and engagement increased in importance in 100% of the categories.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level