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TricorBraun Enjoys Award Winning Success



Published June 11, 2007
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During the past 18 months, TricorBraun, one of the nation’s noted suppliers of packaging, has conceived many award-winning packages and applied for 11 patents while its design and engineering subsidiary created more than 400 new containers for companies that manufacture personal care products, cosmetics, healthcare, food and wine, as well as industrial and household chemicals.

The company has won several awards for innovative package design, including two AmeriStar awards, one WorldStar award and one NACD Best of Show.

The company won the WorldStar Award, an international distinction presented only for those package designs that have already won a national competition, for its Black Magic TireWet Express applicator design. The product is marketed by Shell/Black Magic and is used to provide a high gloss dressing to automobile tires.

The WorldStar Award is offered annually by the World Packaging Organization, an international federation of packaging organizations, corporations and trade groups. TricorBraun also won two AmeriStar awards, a national honor, for the design of the Ecolab CleanForce “bookshelf” container for a cleaning solution and for Ecolab’s ProForce “stackable” container. The AmeriStar award is given by the Institute of Packaging Professionals, an international association that provides educational programs for the packaging industry. The company also has been awarded the Best of Show in the 2007 Annual Packaging Awards competition sponsored by the National Association of Container Distributors.

The award-winning design features two cleaning solutions contained in separate, stacked 1.25-gallon containers, both of which include pocket areas for sprayers and filling spigots. Prepared for Ecolabs ProForce, the product targets the building service contractor market, and it is sold in Sam’s Clubs. The container’s uninterrupted rectangular shape makes it efficient for shipping, in-store display and user storage.


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