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HBA Global Expo Announces New Product Showcase

July 12, 2007

The top reason why people attend HBA is to learn about new products and industry innovations. To make it easier for attendees to find out what is being announced or showcased at HBA Global Expo, Sept. 18-20, 2007, at the Jacob K. Javits Convention Center in New York, a New Product Showcase Galleria will be set up at the event.

Attendees will be able to see first-hand some of the new products, trends and technologies that will be impacting the industry in the months ahead. On display in the New Product Showcase Galleria will be skin care formulations, active ingredients, primary and secondary packaging materials, private label offerings and many more innovations from leading international suppliers.

“Last year, we asked our attendees for the top reasons why they attend HBA, and their resounding response was loud and clear: to discover new products and developments, and to obtain the information needed to stay on track of industry trends,” said Jay Gorga, event director, HBA Global Expo Events. “The New Product Showcase Galleria will provide everyone with a sneak peek of what’s hot and what’s next on display at HBA Global Expo.”

HBA’s New Product Showcase is sponsored by Happi and industry research firm Mintel. Happi will provide editorial coverage and promotions of the new products prior to the event, and producing an on-site show daily on all the new products.

Mintel will also provide promotional support of HBA’s new products as well as editorial content and reviews through its various communications vehicles and reports. In addition, Mintel will supply luxury and mass top finished beauty and personal care products to display in the New Product Showcase Galleria.

More info: www.hbaexpo.com.
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