Breaking News

Burt’s Bees Sets Natural Standards

July 12, 2007

What is natural? According to Burt’s Bees, ingredients that come from a purposeful, renewable/plentiful source found in nature (flora, fauna, mineral). In addition, processes that are minimal and don’t use synthetic/harsh chemicals or otherwise diluting purity.

To understand the difference, Burt’s Bees plans to set “the Natural Standard,” a list of guidelines for what any natural product should and should not contain, as well as how it should and should not be made. Burt’s Bees is working with the industry to develop a universally-recognized and regulated standard and corresponding seal, in hopes that it will go on all natural products which meet the following criteria: be made with at least 95% truly natural ingredients, contain no ingredients with any potential suspected human health risks and use no processes that significantly or adversely alter the purity/effect of natural ingredients. A definition about what is and isn’t natural that the company hopes, by working directly with competitors and the industry, will clear up confusion while holding “natural” to the highest possible standards, said a press statement from Burt’s Bees.
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.