In a consumer blind test conducted on television show, “How to Look Good Naked”, Nivea’s Goodbye Cellulite won best performing anti-cellulite treatment recognition.
Edging out Dior Plasticity, Sisley Celluli-Pro Slimming Complex and L’Oréal Perfect Slim, the treatment earned the No. 1 slot after a blind test was conducted with 100 women. Women were asked to rate cosmetic products on efficacy, texture, color and fragrance and were asked if they would buy the product. More info: www.nivea.com.