Breaking News

Lion To Make Laundry Detergent Additive in Malaysia

July 12, 2007

TOKYO: Lion Corp. announced plans to mass produce methyl ester sulfonate, an environmentally-friendly laundry detergent ingredient, in Malaysia starting December 2008.

The firm will establish a production and sales subsidiary in the southern state of Johor and will build a plant capable of turning out 25,000 tons a year. Future plans call for annual production to be raised to 100,000 tons in seven or eight years.

MES is a detergent ingredient made from palm and coconut oils. It reportedly reduces carbon dioxide emissions from production through disposal by 47% compared with products made in the 1990s using components derived from petroleum.

The Malaysian operation is expected to be in the black in three years. The MES it makes will be sold to European and U.S. detergent manufacturers developing environmentally friendly products. Lion is targeting sales of $8.2 billion in the future.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.