Breaking News

Lion To Make Laundry Detergent Additive in Malaysia

July 12, 2007

TOKYO: Lion Corp. announced plans to mass produce methyl ester sulfonate, an environmentally-friendly laundry detergent ingredient, in Malaysia starting December 2008.

The firm will establish a production and sales subsidiary in the southern state of Johor and will build a plant capable of turning out 25,000 tons a year. Future plans call for annual production to be raised to 100,000 tons in seven or eight years.

MES is a detergent ingredient made from palm and coconut oils. It reportedly reduces carbon dioxide emissions from production through disposal by 47% compared with products made in the 1990s using components derived from petroleum.

The Malaysian operation is expected to be in the black in three years. The MES it makes will be sold to European and U.S. detergent manufacturers developing environmentally friendly products. Lion is targeting sales of $8.2 billion in the future.
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.