Brands claiming to promote youthful skin added $39 million of growth in the FDM category from 2004-2006. Major companies such as L’oréal Maybelline and Revlon have introduced signature anti-aging lines nearly tripling their combined sales, growing from $22 million to $61 million in the past two years. According to Mintel’s research, more than 40% of respondents wear makeup with anti-aging ingredients. “Women continue to search for the fountain of youth, and the anti-aging sector has expanded significantly to cater to this need,”said Kat Fay of Mintel.
Beyond anti-aging, natural products have also significantly driven growth in the makeup sector. More than 40% of survey respondents said they prefer all-natural ingredients in makeup.