Breaking News

Naturals, Anti-Aging Drive Makeup Market

July 12, 2007

U.S. women continue to look for more natural beauty alternatives and the fountain of youth, according to a new makeup report from Mintel. With more than 6% overall growth reported from 2001-2006, this is due to strong contributions from the natural and anti-aging makeup segments. Last year, the makeup industry garnered $6 billion in food, drug and mass merchandiser (FDM) sales.

Brands claiming to promote youthful skin added $39 million of growth in the FDM category from 2004-2006. Major companies such as L’oréal Maybelline and Revlon have introduced signature anti-aging lines nearly tripling their combined sales, growing from $22 million to $61 million in the past two years. According to Mintel’s research, more than 40% of respondents wear makeup with anti-aging ingredients. “Women continue to search for the fountain of youth, and the anti-aging sector has expanded significantly to cater to this need,”said Kat Fay of Mintel.

Beyond anti-aging, natural products have also significantly driven growth in the makeup sector. More than 40% of survey respondents said they prefer all-natural ingredients in makeup.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.