Breaking News

P&G Rekindles Old Flame

July 12, 2007

Procter & Gamble (P&G) is selling candles again, nearly 90 years after the rise of electric lighting forced the company to stop making them.

P&G is responding to today’s market by offering new scented candles from Febreze with an unique odor-eliminating core.

“The Febreze brand is a pioneer in odor-elimination technology going back to when we launched Febreze as the first fabric refresher in 1997,” said Jorge S. Mesquita, president, global home care and P&G professional. “We felt that it was only natural that an odor-eliminating candle be developed for Febreze given the brand’s heritage.” Candles were the first item sold by the company and were developed by William Procter in 1835.

More info: www.febreze.com.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017