Breaking News

P&G Rolls Out Double Duty Detergents

July 12, 2007

The Procter & Gamble Company announced that beginning in September, it would convert its entire portfolio of liquid laundry detergents to a “2X” concentrated formulation.

The move will mean a full replacement of the company’s liquid laundry detergent lineup with a new “2X” or 50% compacted version, and will include the brands Tide, Gain, Cheer, Era and Dreft. The company will begin the North American rollout of the new compacted detergents in the Southern U.S. and Puerto Rico in September 2007 and will complete the full conversion by April 2008 in the Northeast and Canada.

More info: www.pg.com.
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.