Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue April 2015
 •  Prestige Beauty Sales Rise 5% in Q1  •  Balmex Sold To Moberg Pharma  •  Bye, Bye P&G...  •  Tide and Gain Roll Out 'Up, Up and Away'  •  Carma Labs Names New VP of R&D
Print

P&G Rolls Out Double Duty Detergents



Published July 12, 2007
Related Searches: liquid laundry Detergent men
Post a comment
The Procter & Gamble Company announced that beginning in September, it would convert its entire portfolio of liquid laundry detergents to a “2X” concentrated formulation.

The move will mean a full replacement of the company’s liquid laundry detergent lineup with a new “2X” or 50% compacted version, and will include the brands Tide, Gain, Cheer, Era and Dreft. The company will begin the North American rollout of the new compacted detergents in the Southern U.S. and Puerto Rico in September 2007 and will complete the full conversion by April 2008 in the Northeast and Canada.

More info: www.pg.com.


blog comments powered by Disqus