Breaking News

Baby Boomers Lead In The ‘Green Wave’

August 6, 2007

How much do we really care about sustainability and eco-friendly? How often do good intentions transfer into action? Are chains like Wal-Mart catching the “Green Wave” as a means to improve their corporate images? And who are the main proponents of this change?

In a WSL Strategic Retail Pulse Report, it was revealed that the greenest Americans are the oldest Americans. Fully 85% of those over 55 try to conserve energy or use natural products, for example, compared to only 65% of those under 35. Those under 35 do more “wish I was doing something, but I’m not.”

Traditionally, most trends begin among younger people, but this one is different. Are older people more concerned about leaving a better world? And are younger people too self-absorbed? Or maybe older people just have more time and funds to act on their green beliefs? And at press time, WSL Strategic Retail revealed that Baby Boomers are buying less not because they are concerned with money, but because they are finding less items they’d be interested to purchase.

More info: www.wslstrategicretail.com.
  • Wensman Joins Macadamia Beauty

    February 27, 2017
    Brings experience from Paul Mitchell, Urban Decay and more.

  • Care for Your Hair

    Care for Your Hair

    Melissa Meisel, Associate Editor||February 27, 2017
    Salon expert Richard Jay talks about protecting tresses.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.