Breaking News

Baby Boomers Lead In The ‘Green Wave’

August 6, 2007

How much do we really care about sustainability and eco-friendly? How often do good intentions transfer into action? Are chains like Wal-Mart catching the “Green Wave” as a means to improve their corporate images? And who are the main proponents of this change?

In a WSL Strategic Retail Pulse Report, it was revealed that the greenest Americans are the oldest Americans. Fully 85% of those over 55 try to conserve energy or use natural products, for example, compared to only 65% of those under 35. Those under 35 do more “wish I was doing something, but I’m not.”

Traditionally, most trends begin among younger people, but this one is different. Are older people more concerned about leaving a better world? And are younger people too self-absorbed? Or maybe older people just have more time and funds to act on their green beliefs? And at press time, WSL Strategic Retail revealed that Baby Boomers are buying less not because they are concerned with money, but because they are finding less items they’d be interested to purchase.

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