Breaking News

Berner Named VP At Bare Escentuals

August 6, 2007

Bare Escentuals, Inc. announced that Karen Barner has been appointed to the newly-created position of senior vice president of the company’s direct to consumer business.

Ms. Barner joins Bare Escentuals after a 13-year career at Guthy-Renker Corporation, where she served in various direct response marketing management roles for products available on broadcast television, cable and satellite, as well as Internet, telemarketing, direct mail and retail channels. Most recently, she was senior vice president of marketing, with responsibility for the brand development and management of Proactiv.

Encompassing all direct-to-consumer channels, Ms. Barner will be responsible for leading the overall strategic direction and growth of Bare Escentuals’ Infomercial, Home Shopping Television (QVC) and Web businesses.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.