On July 19, Dove Hair Care hosted its first-ever live web media conference. The half-hour session featured a short film, announced the next campaign to find a Dove “Real Woman” and had a Q&A period. Dove Real Woman Shari Gunn, Dove Celebrity Stylist Gretchen Monahan and Unilever Senior Marketing Manager Stacie Bright hosted the webinar.
In Dove’s Campaign for Women, it was revealed that 60% of women obtain standards for hair care from the media. To battle the myths of Hollywood’s celebrity hairstyles, Ms. Gunn starred in a short film called “Fried” showing just how these elaborate styles are created.
At the end of the webinar, Ms. Bright announced that the next Dove Real Woman would in fact be many women. A new campaign at www.doveloveyourhair.com going on now until Oct. 19 invites women to upload photos and create customized Dove advertisements. Six women will also be flown to New York City for a Real Woman photo shoot and will appear in national magazines. For every photo entry, $1 will be donated to help send girls to Dove/Girl Scouts self-esteem workshops.
More info: www.doveloveyourhair.com.