Breaking News

Dove Webinar Launches Real Woman Campaign

August 6, 2007

On July 19, Dove Hair Care hosted its first-ever live web media conference. The half-hour session featured a short film, announced the next campaign to find a Dove “Real Woman” and had a Q&A period. Dove Real Woman Shari Gunn, Dove Celebrity Stylist Gretchen Monahan and Unilever Senior Marketing Manager Stacie Bright hosted the webinar.

In Dove’s Campaign for Women, it was revealed that 60% of women obtain standards for hair care from the media. To battle the myths of Hollywood’s celebrity hairstyles, Ms. Gunn starred in a short film called “Fried” showing just how these elaborate styles are created.

At the end of the webinar, Ms. Bright announced that the next Dove Real Woman would in fact be many women. A new campaign at www.doveloveyourhair.com going on now until Oct. 19 invites women to upload photos and create customized Dove advertisements. Six women will also be flown to New York City for a Real Woman photo shoot and will appear in national magazines. For every photo entry, $1 will be donated to help send girls to Dove/Girl Scouts self-esteem workshops.

More info: www.doveloveyourhair.com.
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.