Breaking News

Dove Webinar Launches Real Woman Campaign

August 6, 2007

On July 19, Dove Hair Care hosted its first-ever live web media conference. The half-hour session featured a short film, announced the next campaign to find a Dove “Real Woman” and had a Q&A period. Dove Real Woman Shari Gunn, Dove Celebrity Stylist Gretchen Monahan and Unilever Senior Marketing Manager Stacie Bright hosted the webinar.

In Dove’s Campaign for Women, it was revealed that 60% of women obtain standards for hair care from the media. To battle the myths of Hollywood’s celebrity hairstyles, Ms. Gunn starred in a short film called “Fried” showing just how these elaborate styles are created.

At the end of the webinar, Ms. Bright announced that the next Dove Real Woman would in fact be many women. A new campaign at www.doveloveyourhair.com going on now until Oct. 19 invites women to upload photos and create customized Dove advertisements. Six women will also be flown to New York City for a Real Woman photo shoot and will appear in national magazines. For every photo entry, $1 will be donated to help send girls to Dove/Girl Scouts self-esteem workshops.

More info: www.doveloveyourhair.com.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.