FRANCE: The International Spa Association (ISPA) and ITEC France, the organizer of Beyond Beauty Paris, have formed a strategic partnership regarding the global spa industry.
As a result, the first ISPA Global Consumer Report will reveal findings regarding 96 million active spa patrons worldwide—from Singapore to Spain.
ISPA’s global research is being conducted by studying consumers in multiple Asian and European countries, as well as the U.S. and Canada. The research will identify key items such as the number of spa-goers, frequency of visits as well as treatment trends and pricing. ISPA is working with Harris Interactive on the project. The first report will be revealed during the 2007 ISPA Conference and Expo, November 12-15 in Kissimmee, FL.
More info: www.experiencespa.com.