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Seacrest Partners with Crest, Scope

August 6, 2007

He’s known to keep a travel-size bottle of Scope in his glove compartment and his name is Ryan Seacrest, so it was really only a
matter of time before he partnered with Crest and Scope. The E! News anchor and American Idol host has signed a year-long deal with the toothpaste Crest and mouthwash Scope.

The partnership includes advertising, an interactive campaign, in-store promotions and public appearances.

This fall, Crest and Scope will host a consumer contest to place a lucky winner in the spotlight with Seacrest. In addition, P&G will match Seacrest’s donation to Operation Smile, a non-profit organization that provides reconstructive facial surgery.

“We’re excited to work with Ryan as he truly embodies the confidence that Crest and Scope represent” said Diane Dietz, the general manager of P&G North American Oral Care. “And, of course, he has one of the brightest and freshest smiles in Hollywood!”

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