Breaking News

Seacrest Partners with Crest, Scope

August 6, 2007

He’s known to keep a travel-size bottle of Scope in his glove compartment and his name is Ryan Seacrest, so it was really only a
matter of time before he partnered with Crest and Scope. The E! News anchor and American Idol host has signed a year-long deal with the toothpaste Crest and mouthwash Scope.

The partnership includes advertising, an interactive campaign, in-store promotions and public appearances.

This fall, Crest and Scope will host a consumer contest to place a lucky winner in the spotlight with Seacrest. In addition, P&G will match Seacrest’s donation to Operation Smile, a non-profit organization that provides reconstructive facial surgery.

“We’re excited to work with Ryan as he truly embodies the confidence that Crest and Scope represent” said Diane Dietz, the general manager of P&G North American Oral Care. “And, of course, he has one of the brightest and freshest smiles in Hollywood!”
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.