“This honor came as a total surprise,” said Gina Gay who accepted the award for StriVectin and its manufacturer, Klein-Becker. “We never suspected we would win the highest award, the Grand Prix. I can tell you there were a lot of shocked looks on the faces of the executives from the major international brands when StriVectin was announced as the winner. I mean, the mostly French audience gasped when they realized an American product was voted the favorite cosmetic by French women. Can you imagine?”
In the contest, 5,000 French women from across the country were asked by French magazine Advantages to select their favorite beauty products based on the following criteria: pleasure, innovation, confidence in the brand and effectiveness. And while there were several sub-categories—products specifically designed for eyes and body—StriVectin took top honors.
More info: www.strivectin.com.