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Awareness Is Key In Marketing Antioxidants

September 11, 2007

A growing understanding of the relationship between lifestyle and quality of life has shifted the emphasis on age-related conditions away from treatment and toward prevention. This opens the door for antioxidant-enhanced toiletries and cosmetics, according to “Antioxidants: Nature Meets Science for Anti-Aging Solutions,” a new report from market research publisher Packaged Facts.

Antioxidants, the organic substances that inhibit chemical reactions with free radicals to protect healthy cells, may be the closest thing aging America has to a fountain of youth. New products making antioxidant claims escalated at a compound annual growth rate of 306% between 2002 and 2006. Ingredients such as pomegranates, red tea and grape seed extract neutralize free radicials in the skin to ban aging and encourage healthy cell regrowth. Antioxidants can be found in everything from lip balm to body butters in today’s market, in products from Burt’s Bees to Juice Beauty. By 2050, approximately one out of every four Americans will be over the age of 65. More info: www.packagedfacts.com.

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