Breaking News

Liberty Media Buys Stake in Borba

September 11, 2007

Through its Liberty Interactive division, Liberty Media has purchased a minority stake in Borba, the manufacturer of drinkable and topical skin care formulas. The move could have a major impact on the cosmetic industry, since Liberty’s Interactive division also oversees home shopping channel QVC.

In just over a year, Borba has sold nearly $5 million in product through QVC, according to sources.

This isn’t Liberty’s first entry into personal care. The company already holds shares in Bare Escentuals and, prior to its sale to The Carlyle Group, had a stake in Philosophy as well. According to some sources, Liberty’s investment in Borba is $5 million. Borba is expected to post sales of $20 million this year, up from $5 million just two years ago.

“Borba is one of the most highly respected brands in this growing sector of the health and beauty business,” said Meade Rudasill, QVC’s chief operating officer. “Based on QVC’s customer response to the product, we introduced Liberty to Scott Vincent Borba knowing that this company has a very bright future.”

Borba carries a full range of nutraceutical products, which include Skin Balance Waters, Skin Balance Aqua-Less Crystallines, and Skin Balance Confections for skin’s inner needs. In addition, Borba carries a full range of cosmeceutical topical skin care and body care products.

“In my opinion, QVC is the preeminent beauty retailer,” said Scott Vincent Borba, the company’s founder and CEO. “Borba is ecstatic and blessed to grow our brand, our vision and our relationship with the most progressive retailer in the nation.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market