The Procter & Gamble Company (P&G) announced the launch of “My Black is Beautiful,” a program designed to ignite and support a sustained national conversation by, for and about black women. The initiative was created to serve as the catalyst for a movement that affects positive change in the way African American women are reflected in popular culture.
Recognizing that beauty and self-confidence are intrinsically linked, P&G introduced “My Black is Beautiful” and released the results of the consumer survey during the National Association of Black Journalists Convention.
Key components under this new development at P&G include a multi-city “My Black is Beautiful” tour and a discussion guide to encourage women to facilitate or participate in a conversation cluster in their communities.
Additionally, P&G has created the “My Black is Beautiful” community trust fund. The company will continue to issue action grants to community-based organizations.
The multi-brand initiative is supported by Pantene Pro-V Relaxed & Natural, Cover Girl Queen Collection, Olay Definity, Crest, Secret, Tampax and Always brands and will be sustained through comprehensive communications.