Breaking News

Caswell-Massey Acquired By The Equitium Group

October 3, 2007

Caswell-Massey, a marketer of luxury personal grooming products, has been acquired by The Equitium Group. Equitium is a Miami-based investment firm focused on the health and beauty as well as the luxury products and services industries.

Caswell-Massey was acquired from BFMA Holdings, a Pompano Beach, FL-based investment firm. Terms were not disclosed.

Originating in 1752 in Newport, RI, Caswell-Massey is believed to be America’s first apothecary and perfumer. It is best known for its high-quality grooming products including soaps, lotions, fragrances and accessories. According to the company, its products have been enjoyed by personalities throughout American history, ranging from George Washington to countless Hollywood luminaries.

“We were attracted by Caswell-Massey’s legacy of producing top-quality products. It perfectly fits our investment focus of backing personal care and luxury companies that have strong growth potential,” said Amir R. Amir, a managing partner at The Equitium Group in a press statement. More info: www.caswellmassey.com.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017