After growing more than $2 billion to $6.1 billion between 2002 and 2006, the natural and organic personal care products market is expected to post another big increase by 2012 with projected sales of nearly $10.2 billion, according to Natural and Organic Personal Care Products in the U.S., a new report from market research publisher Packaged Facts.
Propelling the market’s phenomenal growth are aging Baby Boomers who are trying to reduce wrinkles, save hair, maintain tooth and gum health and use makeup with cosmeceutical benefits. Also providing a lift to the market is growing retail dynamics, including a stronger natural/organic products infrastructure, crossover into mass and prestige markets; and direct sales via the internet, catalogs and television infomercials.
Packaged Facts expects these factors to continue driving growth between 2006 and 2012, along with public concern over environmental crises, the sustainability of resources, fair-trade practices and consumer fear of cancer-causing chemicals. More info: www.packagedfacts.com.