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NMI Sponsors Good and Green Marketing Conference

October 3, 2007

The Natural Marketing Institute (NMI), a provider of strategic consulting, consumer insights and market research services for the health, wellness and sustainability marketplace, will be a title sponsor of the upcoming Good and Green Marketing Conference on Nov. 29-30 in Chicago.

The conference is designed to show mainstream marketers how to take practical, attainable and profitable steps in their green and ethical consumerism marketing initiatives.

According to Nan McCann, the event producer, “NMI has a strong track record with major brands across many industries. We are very proud to have them share with us their strategic marketing and expertise on topics of environmental and socially responsible sustainability as title sponsor of Good and Green. NMI’s commitment to providing knowledge, insights and solutions makes them an ideal fit for the curriculum.”

Steve French, NMI managing partner, adds “Companies across a multitude of organizations are recognizing that consumers are aligning their personal values and beliefs with those of brands and companies. As the only source for LOHAS consumer research, NMI has quantified the LOHAS market for six years and we look forward to the opportunity to share our knowledge of this burgeoning marketplace with attendees at the Good and Green conference.”

French and NMI LOHAS Business Director Gwynne Rogers will share a wide range of insights, applications and new research from its annual LOHAS Consumer Trends Database at the show.

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