This October, Pangea Organics, a marketer of organic bath and body products, launched its first annual Beyond the Pink Ribbon campaign designed to inform consumers of the risks of breast cancer and educate consumers about healthy alternatives in personal care.
Beyond the Pink Ribbon features an educational campaign in stores like Whole Foods and Wild Oats.
Another key component of the campaign is the Beyond the Pink Ribbon fundraising event slated for Oct. 18 at the ABC Carpet & Home in New York City.
The guest list for the Oct. 18 event includes natural products industry executives and celebrities. Mitchell L. Gaynor, M.D., founder and president of Gaynor Integrative Oncology is the main guest speaker. More info: http://breastcancerfund.org/pangea or call (877) 679-5854.