Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Wipes 2014
Print

Shiseido Targets Middle Class



Published October 3, 2007
Related Searches: Skin Care china sales care
Post a comment
CHINA: Shiseido Co. is revving up sales of off-the-shelf cosmetics in China in a bid to tap the country’s burgeoning middle class. It plans to develop supermarket sales of its Aqua Label skin care line, a mainstay in Japan. The products are priced 30-50% less than high-end cosmetics.


blog comments powered by Disqus