Jim Taschetta has been appointed to the newly created position of chief marketing officer. Reporting directly to chief executive officer Leslie Blodgett, Mr. Taschetta is responsible for all of the company’s marketing and product development initiatives.
“Strengthening our strategic marketing efforts is critical to our continued success,” said Mr. Blodgett, chief executive officer. “Jim has a proven track record in developing some of the world’s most widely recognized brands. His impressive global-branding insights and expertise will serve us well as we work to enhance the awareness and understanding of the Bare Escentuals brand worldwide. We are delighted to welcome Jim to our team.”
A 20-year marketing veteran, Mr. Taschetta has held positions at Visa USA, Inc., Yodlee, The Coca-Cola Company and The Procter & Gamble Company.