Breaking News

Consumers Use Cleaners For a Variety of Purposes

November 2, 2007

While Americans may be waiting patiently for inventions like a garbage can that cleans itself and dryers that fold laundry, an SC Johnson Cleaning Innovations Survey shows they’re improvising with household cleaning products to get their chores done in the interim. The survey discovered more than 74% of people have found various uses for cleaning products to simplify household chores. Whether it’s substituting a spritz of glass cleaner (43%) for all-purpose cleaner or a capful of dishwashing liquid (38%) for laundry detergent, consumers tend to trust their favorites to pull double duty when their supply of other items runs low.

“Like our survey respondents, we continually look for new products that provide innovative cleaning solutions for our consumers,” says Kelly Semrau, VP-global public affairs and communication for SC Johnson. Additionally, according to the survey, the two recent cleaning technology innovations consumers most appreciate are cleaning wipes (42%) and all-purpose cleaners (42%). More info: www.scjohnson.com.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.