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Consumers Use Cleaners For a Variety of Purposes



Published November 2, 2007
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While Americans may be waiting patiently for inventions like a garbage can that cleans itself and dryers that fold laundry, an SC Johnson Cleaning Innovations Survey shows they’re improvising with household cleaning products to get their chores done in the interim. The survey discovered more than 74% of people have found various uses for cleaning products to simplify household chores. Whether it’s substituting a spritz of glass cleaner (43%) for all-purpose cleaner or a capful of dishwashing liquid (38%) for laundry detergent, consumers tend to trust their favorites to pull double duty when their supply of other items runs low.

“Like our survey respondents, we continually look for new products that provide innovative cleaning solutions for our consumers,” says Kelly Semrau, VP-global public affairs and communication for SC Johnson. Additionally, according to the survey, the two recent cleaning technology innovations consumers most appreciate are cleaning wipes (42%) and all-purpose cleaners (42%). More info: www.scjohnson.com.


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