Breaking News

Innovation Wins Rexam’s Formulation Challenge

November 2, 2007

Innovation Deli Ltd., was the winner of the Rexam 3rd Annual Formulation Challenge, a worldwide competition designed to unleash the creativity of product developers.

This year, the challenge addressed the potential of Rexam’s newest platform in mechanical foamers—the squeeze-operated EZi Foamer—in the fast-growing body wash category.

Open to manufacturers, contract packagers, distributors and formulators, the product entry can target women, men, adults or children’s products, as long as it is developed for this latest, instant-foam dispensing technology.

Formulations were evaluated by an international panel of industry experts, including Pieter Jan Wiersema, Sara Lee; Irwin Palefsky, Cosmetech and Jon Packer, Centerchem, Inc.

“Innovation Deli’s winning entry may serve to encourage product developers to address the rapidly expanding body wash market,” said Norbert de Jong, marketing director, Rexam Plastic Packaging’s Personal Care Division.

“Our EZi foamer is our latest, brand-building mechanical foamer and is an appealing choice for makers of high-output bath and shower products, such as body washes, shampoos and soaps,” he added.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.