Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue April 2015
 •  Coty Names New CEO  •  OPI To Debut ColorPaints  •  Sales Jump 14% at CCA Industries  •  ISSA Revamps Clean Standard  •  Unilever Kicks Off Q1 With Gains
Print

Innovation Wins Rexam’s Formulation Challenge



Published November 2, 2007
Related Searches: innovation wash contract design
Post a comment
Innovation Deli Ltd., was the winner of the Rexam 3rd Annual Formulation Challenge, a worldwide competition designed to unleash the creativity of product developers.

This year, the challenge addressed the potential of Rexam’s newest platform in mechanical foamers—the squeeze-operated EZi Foamer—in the fast-growing body wash category.

Open to manufacturers, contract packagers, distributors and formulators, the product entry can target women, men, adults or children’s products, as long as it is developed for this latest, instant-foam dispensing technology.

Formulations were evaluated by an international panel of industry experts, including Pieter Jan Wiersema, Sara Lee; Irwin Palefsky, Cosmetech and Jon Packer, Centerchem, Inc.

“Innovation Deli’s winning entry may serve to encourage product developers to address the rapidly expanding body wash market,” said Norbert de Jong, marketing director, Rexam Plastic Packaging’s Personal Care Division.

“Our EZi foamer is our latest, brand-building mechanical foamer and is an appealing choice for makers of high-output bath and shower products, such as body washes, shampoos and soaps,” he added.


blog comments powered by Disqus