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Joico Holds Presentations At National JC Penney Salons

November 2, 2007

Thousands of stylists and staffers from the national JCPenney (JCP) salon chain recently received an exclusive K-Pak demo session from Joico, featuring Anthony Morrison, winner of Bravo-TV’s “Shear Genius” competition.

As part of the salon group’s video broadcast training program, Mr. Morrison was joined by Joico/ISO National Corporate Trainer Daniel Salce for the hour-long session in JCP’s Dallas headquarter studios. Mr. Salce provided in-depth product knowledge about the K-Pak hair care system, which was recently launched in selected JCPenney salons.

According to Joico Chain Education Manager Angela Maskevich, the goal was to demonstrate how effective the K-Pak reconstructing regimen is on diverse hair types.

More info: www.joico.com.

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